JCPenny has become the latest brand to redesign their logo the right way. Unfortunately Gap, comedy central, Starbucks, and NBC Universal have sen better days. Is it the new trend now, to change your logo to something so bad that the company gets media attention? I guess the phrase is true. There is no such thing as bad publicity. I havent heard to much talk on the JCPenny logo revamped, but when Gap, Starbucks, and NBC Universal changed their logos to something horrible I heard about it right away. But is it worth it? 
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